Visual storytelling for purpose-led brands and nature lovers
Design And Illustration That Capture The Heart Of Your Story
Whether you’re a business with dreams of making a difference or a nature-inspired soul preserving a cherished memory to treasure, you want your story seen in a way that feels true to you. Let’s translate your vision into thoughtful design and illustrations that connect with others in meaningful, memorable ways.
Ways to work with me
Design for soulful businesses
Thoughtful branding and graphic design for purpose-led businesses. Shape your story into a brand that reflects your values and resonates with the people you want to reach.
- Visual Identity & Branding
- Packaging & Print Design
- Illustration-led Design for books/products
Illustration for nature lovers
Nature-inspired botanical illustrations filled with the quiet celebration of your stories, connection with nature and special memories rooted in symbolism.
- Fine Art Prints & Paper Goods
- Limited Seasonal Collections
- Bespoke Botanical Commissions
Surface pattern for storytellers
Illustrated surface patterns designed for meaningful products, interiors and publishing. Nature-inspired prints with story and sentiment at their heart.
- Pattern Collections (Available for Licensing)
- Bespoke Pattern Design
- Illustration for Products, Textiles & Editorial
How I can help you tell your story
Working with me is a thoughtful, collaborative process grounded in care, creativity and connection. It begins with listening to your story, your ideas, and the details that make your vision unique. Whether we’re crafting a soulful brand identity, a bespoke illustration or a nature-inspired pattern, the focus is always on creating something that feels meaningful and beautifully considered.
Inspired by the natural world and rooted in hand-drawn traditions, my work is designed to bring a sense of calm, clarity and emotion. It’s not just about how it looks, but how it feels. Something that resonates with your audience, reflects your values, and lasts.
“Simone was absolutely amazing from my initial enquiry, all the way to designing and delivering the end product. They were beautifully designed, and assembled with the utmost care before being sent out to me.”
Hi, I’m Simone
I’m a visual translator of thoughts and feelings. I love to take ideas, sometimes vague or muddled and capture their essence with calm, connection, and beauty. I’m a logical thinker, but I love nothing more than a story, and pretty obsessed with hidden details of symbolism and meanings.
With over 20 years in the design industry and experience running an award-winning wedding stationery business, I’ve blended my creative skills with a love of the natural world and floriography to craft thoughtful branding and emotive illustrations.
My studio is based in rural Nottinghamshire, just alongside the River Trent. When I’m not in the studio, you’ll find me wandering outdoors, often with a sketchbook at hand. My day always starts with a walk, come rain or shine, to refresh the mind, followed by a peppermint tea and an essential square of dark chocolate.
Join From Petal to Pen
If you love slow, thoughtful design and illustration inspired by nature and botanical storytelling, this is where it begins.
Discover behind-the-scenes glimpses, botanical musings, and meaningful design stories. Whether you're a fellow nature lover, a mindful maker, or a brand drawn to soulful storytelling, this is your place to pause, connect, and be inspired. You'll also be the first to know about new projects, offerings, and exclusive studio updates.